SoundCloud
A 17-year-old from a small Georgia town built an audience as a rapper on TikTok and SoundCloud before pivoting to country music and inching his way into a notoriously cloistered industry. Source
There’s more data about music consumption than ever before. That doesn’t mean we understand who’s the most popular. Source
Today, a rap recorded in 20 minutes can go from internet obscurity to a Drake-approved club smash. The artists Sheck Wes, 16yrold and Take A Daytrip show us how they did it. Source
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