Sales Of ‘In The Air Tonight’ By Phil Collins Have Risen Dramatically After Viral Reaction Video

Phil Collins‘ 1981 hit ‘In the Air Tonight’ has reportedly received a massive uptick in sales over the weekend, presumably thanks to a recent viral video.
Last week, twin brothers Tim and Fred Williams shared a video of themselves reacting to the Face Value track on YouTube after listening for the first time. The duo are immediately intrigued by the instrumental and Collins’ croon.

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However, the clip’s true magic lies, of course, in the pair’s reaction to the song’s iconic drum fill – which sees them absolutely lose it, replicating an experience so many have had when hearing it for the first time.
“I ain’t never seen nobody drop a beat three minutes into a song,” they declare.
You can watch the clip below if you’re yet to witness its joy.

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Apparently, viewers were inspired by the clip to go back and listen to the song themselves. Per Rolling Stone, ‘In the Air Tonight’ saw an increase in sales of over 1,100% compared last Friday and Saturday compared with the previous two days.
According to Alpha Data, the track received over 4,600 digital sales in those two days – with sales from those two days exceeding almost the entire rest of the month prior combined.
Meanwhile, the clip of the Williams twins continues to reach audiences – it’s sitting at 3.4 million views at time of writing. For context, when we wrote about the video back on Monday, it had racked up a comparatively meagre 2.6 million.
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